Narrative and Numbers : The Value of Stories in Business /

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...

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Bibliographic Details
Main Author: Damodaran, Aswath (Author)
Format: eBook
Language:English
Published: New York, NY : Columbia University Press, 2017
Series:Columbia Business School Publishing
Subjects:
Corporations > Valuation.
korporácie
ISBN:9780231542746
Online Access: Get full text
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