Narrative and Numbers : The Value of Stories in Business /

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...

Full description

Bibliographic Details

Main Author:	Damodaran, Aswath (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Columbia University Press, 2017
Series:	Columbia Business School Publishing
Subjects:	Corporations > Valuation. korporácie
ISBN:	9780231542746
Online Access:
Tags:	Add Tag No Tags, Be the first to tag this record!