Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi /

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the...

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Bibliographic Details

Main Author:	Glowik, Mario (Author)
Format:	eBook
Language:	English
Published:	München ; Wien : De Gruyter Oldenbourg, 2016
Edition:	2nd, revised and updated edition
Series:	De Gruyter Studium
Subjects:	Brands. BUSINESS & ECONOMICS / Management. obchod
ISBN:	9783110439878
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