Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corpor...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Thier, Karin (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Ausgabe:1st ed. 2018.
Schriftenreihe:Management for Professionals,
Schlagworte:
Branding (Marketing).
Project management.
Public relations.
Knowledge management.
ISBN:9783662563830
ISSN:2192-8096
Online-Zugang: Volltext
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Inhaltsangabe:
  • Introduction
  • Stories in Organizations
  • The "Storytelling" Method
  • Areas of Application
  • Evaluation and Efficacy of Storytelling
  • The Storytelling Procedure
  • Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands
  • Other Methods and Variants of Storytelling
  • Outlook - Short Variants of Storytelling.

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