Storytelling in Organizations A Narrative Approach to Change, Brand, Project and Knowledge Management /

This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corpor...

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Bibliographic Details

Main Author:	Thier, Karin (Author)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg , 2018.
Edition:	1st ed. 2018.
Series:	Management for Professionals,
Subjects:	Branding (Marketing). Project management. Public relations. Knowledge management.
ISBN:	9783662563830
ISSN:	2192-8096
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