Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies /
This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is...
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Gabler,
2018.
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| Ausgabe: | 1st ed. 2018. |
| Schriftenreihe: | BestMasters,
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| Schlagworte: | |
| ISBN: | 9783658235710 |
| ISSN: | 2625-3577 |
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Inhaltsangabe:
- Service Innovation
- Impact of digitalization and interconnectivity on service innovation
- Product-service-systems and value networks
- Service-dominant-logic
- Data collection and analysis
- Managerial implications for theory and management.