Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies /

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is...

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Bibliographic Details

Main Author:	Gack, Sebastian (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	BestMasters,
Subjects:	Agricultural economics. Management. Industrial management. Entrepreneurship.
ISBN:	9783658235710
ISSN:	2625-3577
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