The Road to Wicked The Marketing and Consumption of Oz from L. Frank Baum to Broadway /

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible...

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Bibliographic Details

Main Author:	Drummond, Kent (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Popular Culture. Theater. Industrial management. Children's literature.
ISBN:	9783319931067
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