Strategic Marketing Issues in Emerging Markets

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Singapore : Springer Singapore , 2018.
Edition:	1st ed. 2018.
Subjects:	Marketing. Globalization. Markets. Leadership.
ISBN:	9789811065057
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