Product Innovation in the Global Fashion Industry
This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...
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| Médium: | Elektronický zdroj E-kniha |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
New York :
Palgrave Macmillan US,
2018.
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| Vydání: | 1st ed. 2018. |
| Edice: | Palgrave Studies in Practice: Global Fashion Brand Management ,
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| Témata: | |
| ISBN: | 9781137523495 |
| ISSN: | 2523-3505 |
| On-line přístup: |
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| 008 | 171128s2018 xxu| s |||| 0|eng d | ||
| 020 | |a 9781137523495 | ||
| 024 | 7 | |a 10.1057/978-1-137-52349-5 |2 doi | |
| 035 | |a CVTIDW13138 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 245 | 1 | 0 | |a Product Innovation in the Global Fashion Industry |h [electronic resource] / |c edited by Byoungho Jin, Elena Cedrola. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a New York : |b Palgrave Macmillan US, |c 2018. | |
| 300 | |a XIX, 145 p. 19 illus., 14 illus. in color. |b online resource. | ||
| 490 | 1 | |a Palgrave Studies in Practice: Global Fashion Brand Management , |x 2523-3505 | |
| 500 | |a Business and Management | ||
| 516 | |a text file PDF | ||
| 520 | |a This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art and tradition have been merged, synthesized and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. This volume consists of five chapters combining theory with practice, through the analysis of 4 case studies: Stone Island (menswear - Italy), Geox (shoes and apparel - Italy), Nike (sportswear - USA) and Repetto (dance-inspired products - France). . | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Production management. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Industrial management. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-1-137-52349-5 |y Vzdialený prístup pre registrovaných používateľov |
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