Product Innovation in the Global Fashion Industry

This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, rea...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	New York : Palgrave Macmillan US, 2018.
Edition:	1st ed. 2018.
Series:	Palgrave Studies in Practice: Global Fashion Brand Management ,
Subjects:	Marketing. Production management. Management. Industrial management.
ISBN:	9781137523495
ISSN:	2523-3505
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