Strategic Marketing Market-Oriented Corporate and Business Unit Planning /

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many...

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Bibliographic Details

Main Author:	Tomczak, Torsten (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Subjects:	Marketing.
ISBN:	9783658184179
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