Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister. Utilising rich data sources that include a 250,000 Vote Comp...

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Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Cham : Springer International Publishing, 2018.
Vydanie:	1st ed. 2018.
Edícia:	Palgrave Studies in Political Marketing and Management
Predmet:	Political communication. Elections. Communication.
ISBN:	9783319942988
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