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Personal Brand Creation in the Digital Age Theory, Research and Practice /

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online p...

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Bibliographische Detailangaben
1. Verfasser:	Grzesiak, Mateusz (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham : Springer International Publishing, 2018.
Ausgabe:	1st ed. 2018.
Schlagworte:	Branding (Marketing). Internet marketing. Public relations. Leadership. Industrial management. Management.
ISBN:	9783319696973
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