Personal Brand Creation in the Digital Age Theory, Research and Practice /

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online p...

Full description

Bibliographic Details

Main Author:	Grzesiak, Mateusz (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Branding (Marketing). Internet marketing. Public relations. Leadership. Industrial management. Management.
ISBN:	9783319696973
Online Access:
Tags:	Add Tag No Tags, Be the first to tag this record!