Personal Brand Creation in the Digital Age Theory, Research and Practice /
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online p...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cham :
Springer International Publishing,
2018.
|
| Vydání: | 1st ed. 2018. |
| Témata: | |
| ISBN: | 9783319696973 |
| On-line přístup: |
|
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|
MARC
| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220618102148.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 180320s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783319696973 | ||
| 024 | 7 | |a 10.1007/978-3-319-69697-3 |2 doi | |
| 035 | |a CVTIDW12573 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a Grzesiak, Mateusz. |4 aut | |
| 245 | 1 | 0 | |a Personal Brand Creation in the Digital Age |h [electronic resource] : |b Theory, Research and Practice / |c by Mateusz Grzesiak. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a XVI, 185 p. 42 illus. |b online resource. | ||
| 500 | |a Business and Management | ||
| 505 | 0 | |a 1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice. | |
| 516 | |a text file PDF | ||
| 520 | |a Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media. | ||
| 650 | 0 | |a Branding (Marketing). | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Management. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-3-319-69697-3 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE09853 | ||
| 919 | |a 978-3-319-69697-3 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 239308 |d 239308 | ||