Psychological Ownership and Consumer Behavior

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is &...

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Bibliographic Details

Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Personality. Social psychology. Marketing. Industrial psychology.
ISBN:	9783319771588
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