Pop-up Retailing Managerial and Strategic Perspectives /

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a ma...

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Bibliographic Details

Main Author:	Warnaby, Gary (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Series:	SpringerBriefs in Business,
Subjects:	Trade. Business. Commerce. Sales management. Customer relations-Management. Branding (Marketing).
ISBN:	9783319713748
ISSN:	2191-5482
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