Strategy in Airline Loyalty Frequent Flyer Programs /
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in A...
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| Hlavný autor: | |
|---|---|
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Cham :
Springer International Publishing,
2018.
|
| Vydanie: | 1st ed. 2018. |
| Predmet: | |
| ISBN: | 9783319626000 |
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| LEADER | 00000nam a22000005i 4500 | ||
|---|---|---|---|
| 003 | SK-BrCVT | ||
| 005 | 20220618101917.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 171010s2018 gw | s |||| 0|eng d | ||
| 020 | |a 9783319626000 | ||
| 024 | 7 | |a 10.1007/978-3-319-62600-0 |2 doi | |
| 035 | |a CVTIDW14356 | ||
| 040 | |a Springer-Nature |b eng |c CVTISR |e AACR2 | ||
| 041 | |a eng | ||
| 100 | 1 | |a de Boer, Evert R. |4 aut | |
| 245 | 1 | 0 | |a Strategy in Airline Loyalty |h [electronic resource] : |b Frequent Flyer Programs / |c by Evert R. de Boer. |
| 250 | |a 1st ed. 2018. | ||
| 260 | 1 | |a Cham : |b Springer International Publishing, |c 2018. | |
| 300 | |a XXXII, 268 p. 17 illus., 1 illus. in color. |b online resource. | ||
| 500 | |a Business and Management | ||
| 505 | 0 | |a 1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion. | |
| 516 | |a text file PDF | ||
| 520 | |a This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. | ||
| 650 | 0 | |a Leadership. | |
| 650 | 0 | |a Service industries. | |
| 650 | 0 | |a Market research. | |
| 856 | 4 | 0 | |u http://hanproxy.cvtisr.sk/han/cvti-ebook-springer-eisbn-978-3-319-62600-0 |y Vzdialený prístup pre registrovaných používateľov |
| 910 | |b ZE11636 | ||
| 919 | |a 978-3-319-62600-0 | ||
| 974 | |a andrea.lebedova |f Elektronické zdroje | ||
| 992 | |a SUD | ||
| 999 | |c 238736 |d 238736 | ||