Strategy in Airline Loyalty Frequent Flyer Programs /

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in A...

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Bibliographic Details

Main Author:	de Boer, Evert R. (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Leadership. Service industries. Market research.
ISBN:	9783319626000
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