Stakeholder Integration in Service Innovation
Julia M. Jonas examines stakeholder integration and its' dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its' comple...
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | English |
| Vydavateľské údaje: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Gabler,
2018.
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| Vydanie: | 1st ed. 2018. |
| Edícia: | Markt- und Unternehmensentwicklung Markets and Organisations
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| Predmet: | |
| ISBN: | 9783658194635 |
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