Marketing Food Brands Private Label versus Manufacturer Brands in the Consumer Goods Industry /

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist wi...

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Bibliographic Details

Main Author:	Chimhundu, Ranga (Author)
Format:	Electronic eBook
Language:	English
Published:	Cham : Springer International Publishing, 2018.
Edition:	1st ed. 2018.
Subjects:	Branding (Marketing). Motivation research (Marketing). Project management. Production management. Manufactures.
ISBN:	9783319758329
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