Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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Bibliographic Details

Main Author:	Dolnicar, Sara (Author)
Format:	Electronic eBook
Language:	English
Published:	Singapore : Springer Singapore , 2018.
Edition:	1st ed. 2018.
Series:	Management for Professionals,
Subjects:	Market research. Statistics .
ISBN:	9789811088186
ISSN:	2192-8096
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