Market Segmentation Analysis Understanding It, Doing It, and Making It Useful /

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in char...

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Hlavný autor:	Dolnicar, Sara (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	English
Vydavateľské údaje:	Singapore : Springer Singapore , 2018.
Vydanie:	1st ed. 2018.
Edícia:	Management for Professionals,
Predmet:	Market research. Statistics .
ISBN:	9789811088186
ISSN:	2192-8096
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