International Retailers' Performance in Host Countries The Roles of Strategies, Consumer Perceptions and the Local Environment /
Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Gabler,
2018.
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| Edition: | 1st ed. 2018. |
| Series: | Handel und Internationales Marketing Retailing and International Marketing,
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| Subjects: | |
| ISBN: | 9783658220693 |
| ISSN: | 2626-3327 |
| Online Access: |
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Table of Contents:
- International Strategy's Effects on Retailers' Local Implementation and Performance
- An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
- Country Environment, Retailers' Resources and Local Performance: A Cross-Classified Multi-level Approach.