International Retailers' Performance in Host Countries The Roles of Strategies, Consumer Perceptions and the Local Environment /

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevan...

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Bibliographic Details

Main Author:	Morbe, Lukas (Author)
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : Springer Fachmedien Wiesbaden : Gabler, 2018.
Edition:	1st ed. 2018.
Series:	Handel und Internationales Marketing Retailing and International Marketing,
Subjects:	International business enterprises. Leadership. Marketing.
ISBN:	9783658220693
ISSN:	2626-3327
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