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Bibliographic Details
Main Authors: Bárta, Vladimír (Author), Pátík, Ladislav (Author), Postler, Milan 1960- (Author)
Format: Book
Language:Czech
Published: Praha : Management Press, 2009
Edition:1. vyd.
Subjects:
marketingový mix
segmentácia trhu
marketingová komunikácia
reklama
ISBN:9788072612079
Online Access: Get full text
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