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Bibliographic Details
Main Authors:	Bárta, Vladimír (Author), Pátík, Ladislav (Author), Postler, Milan 1960- (Author)
Format:	Book
Language:	Czech
Published:	Praha : Management Press, 2009
Edition:	1. vyd.
Subjects:	marketingový mix segmentácia trhu marketingová komunikácia reklama
ISBN:	9788072612079
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Call Number:	A613550
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