Retail marketing /
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Praha :
Management Press,
2009
|
| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: | 9788072612079 |
| Online Access: |
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| 005 | 20220621165313.0 | ||
| 008 | 110602s2009 xr e ||||||cze d | ||
| 020 | |a 9788072612079 |c 20,02 | ||
| 035 | |a CVTIDW0007607 | ||
| 040 | |b slo |a CVTI SR |e AACR2 | ||
| 041 | 0 | |a cze | |
| 044 | |a xr | ||
| 080 | |a 339.138 |2 UDC-MRF | ||
| 080 | |a 658.8 |2 UDC-MRF | ||
| 100 | 1 | |a Bárta, Vladimír |4 aut | |
| 245 | 1 | 0 | |a Retail marketing / |c Vladimír Bárta, Ladislav Pátík, Milan Postler |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Management Press, |c 2009 | ||
| 300 | |a 326 s. : |b fotogr., grafy, lit., obr., tab. ; | ||
| 653 | 1 | |a marketingový mix | |
| 653 | 1 | |a segmentácia trhu | |
| 653 | 1 | |a marketingová komunikácia | |
| 653 | 1 | |a reklama | |
| 700 | 1 | |a Pátík, Ladislav |4 aut | |
| 700 | 1 | |a Postler, Milan |4 aut |d 1960- | |
| 910 | |b A613550 | ||
| 919 | |a 978-80-7261-207-9 | ||
| 959 | |a 04 | ||
| 974 | |a katarina.repata |f Knihy | ||
| 992 | |a AMG | ||
| 999 | |c 169258 |d 169258 | ||