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Bibliographic Details
Main Author:	Kotler, Philip 1931-
Other Authors:	Dolanský, Václav, Jurnečka, Stanislav (Translator)
Format:	Book
Language:	Czech English
Published:	Praha : Grada Publishing, 2005
Edition:	1. vyd., dotisk
Series:	Profesionál
Subjects:	zákazník > spotrebiteľská hodnota > trh > konkurencia > cenová stratégia > reklama
ISBN:	8024700166
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