Identifying and prioritizing coworking member needs
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| Titel: | Identifying and prioritizing coworking member needs |
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| Autoren: | Johansson, Erik, 1990, Rådman, Erik, 1993, Raharjo, Hendry, 1978, Bosch-Sijtsema, Petra, 1971 |
| Quelle: | Journal of Corporate Real Estate. 26(4):309-330 |
| Schlagwörter: | Coworking space, Member needs, Coworking needs prioritization, Coworking needs identification, Kano model, Strategic priority |
| Beschreibung: | Purpose: This paper aims to identify and prioritize the needs of coworking members. The authors focus on maintaining the existing members rather than attracting new ones. Design/methodology/approach: The authors use two phases and multiple methods. The first phase focuses on a qualitative approach using observations and interviews to uncover and formulate the members’ needs. The second phase focuses on prioritizing the needs using a quantitative approach. Findings: The authors discovered 19 member needs from the coworking spaces. Based on an online survey, the authors classified those needs into three main Kano model’s categories. Originality/value: The resulting member needs and their strategic priorities provide a useful basis for coworking providers to direct their improvement efforts towards achieving greater member satisfaction. |
| Dateibeschreibung: | electronic |
| Zugangs-URL: | https://research.chalmers.se/publication/540316 https://research.chalmers.se/publication/540316/file/540316_Fulltext.pdf |
| Datenbank: | SwePub |
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Nájsť tento článok vo Web of Science | Abstract: | Purpose: This paper aims to identify and prioritize the needs of coworking members. The authors focus on maintaining the existing members rather than attracting new ones. Design/methodology/approach: The authors use two phases and multiple methods. The first phase focuses on a qualitative approach using observations and interviews to uncover and formulate the members’ needs. The second phase focuses on prioritizing the needs using a quantitative approach. Findings: The authors discovered 19 member needs from the coworking spaces. Based on an online survey, the authors classified those needs into three main Kano model’s categories. Originality/value: The resulting member needs and their strategic priorities provide a useful basis for coworking providers to direct their improvement efforts towards achieving greater member satisfaction. |
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| ISSN: | 1463001X 14791048 |
| DOI: | 10.1108/JCRE-06-2022-0020 |