Communicative AI and Techno-Semiotic Mediatization: Understanding the Communicative Role of the Machine
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| Title: | Communicative AI and Techno-Semiotic Mediatization: Understanding the Communicative Role of the Machine |
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| Authors: | Bolin, Göran, 1959 |
| Source: | Human-Machine Communication. 7:65-81 |
| Subject Terms: | communication, communicative AI, meaning-making, mediatization, technology, Kritisk kulturteori, Critical and Cultural Theory, Digitala transformationer, Digital transformations |
| Description: | Mediatization discourse has so far mainly been centered on media from institutional or social-constructionist approaches. The technological developments within communications industries coupled with the wider societal process of datafication might, however, beg for dusting off the smaller, although the long-time existing, technological approach to mediatization as a complement to the two other approaches, in order to understand aspects of automation and human-machine communication. This theoretical article explores how existing mediatization approaches can refocus to include lessons learned from human-machine communication. The first section accounts for the main mediatization approaches. The second section discusses debates on communication, artificiality, and meaning-making. The last section takes the example of the recruitment interview for discussing how mediatization theory can benefit from including a technological approach with influx from human-machine communication, as well as how human-machine communication can learn from wider discussions within mediatization theory. |
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| Access URL: | https://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-53952 https://doi.org/10.30658/hmc.7.4 |
| Database: | SwePub |
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Nájsť tento článok vo Web of Science | Abstract: | Mediatization discourse has so far mainly been centered on media from institutional or social-constructionist approaches. The technological developments within communications industries coupled with the wider societal process of datafication might, however, beg for dusting off the smaller, although the long-time existing, technological approach to mediatization as a complement to the two other approaches, in order to understand aspects of automation and human-machine communication. This theoretical article explores how existing mediatization approaches can refocus to include lessons learned from human-machine communication. The first section accounts for the main mediatization approaches. The second section discusses debates on communication, artificiality, and meaning-making. The last section takes the example of the recruitment interview for discussing how mediatization theory can benefit from including a technological approach with influx from human-machine communication, as well as how human-machine communication can learn from wider discussions within mediatization theory. |
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| ISSN: | 2638602X |
| DOI: | 10.30658/hmc.7.4 |