View in EDS

ANALISIS PERILAKU MASYARAKAT DALAM MEMILIH MEREK HANDPHONE DENGAN MENGGUNAKAN ANALISIS FAKTOR (Studi Kasus Mahasiswa Universitas Udayana)

Saved in:
Bibliographic Details
Title: ANALISIS PERILAKU MASYARAKAT DALAM MEMILIH MEREK HANDPHONE DENGAN MENGGUNAKAN ANALISIS FAKTOR (Studi Kasus Mahasiswa Universitas Udayana)
Authors: SANG AYU PUTRI INDRIA RANTASARI, NI LUH PUTU SUCIPTAWATI, NI KETUT TARI TASTRAWATI
Source: E-Jurnal Matematika, Vol 4, Iss 3, Pp 135-140 (2015)
Publisher Information: Universitas Udayana, 2015.
Publication Year: 2015
Collection: LCC:Mathematics
Subject Terms: Brand of Mobile Phone, Udayana University Student, Factor Analysis, Mathematics, QA1-939
Description: The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analysis of several variables that are used to reduce the data, which is a process to summarize a number of independent variables associated with the factors named mapped or grouped into a new variable. The results showed that there are seven factors that influence consumers to choose the brand of mobile phone: the quality factor, brand, features, product durability, shape or model, price, and warranty. While among the seven factors, the quality factor is a dominant factors that affect consumers to choose brand of mobile phone.
Document Type: article
File Description: electronic resource
Language: English
Indonesian
ISSN: 2303-1751
Relation: http://ojs.unud.ac.id/index.php/mtk/article/view/15107; https://doaj.org/toc/2303-1751
Access URL: https://doaj.org/article/bd0bf6d2aebb49f99cf3c11ced5f3c91
Accession Number: edsdoj.bd0bf6d2aebb49f99cf3c11ced5f3c91
Database: Directory of Open Access Journals
Description
Abstract:The purpose of this study is to determine factors that influence consumer’s decisions to choose a brand of mobile phone and to determine the dominant factor influencing consumer’s decision in choosing brand of mobile phone. The method used is factor analysis. Factor analysis is one part of the analysis of several variables that are used to reduce the data, which is a process to summarize a number of independent variables associated with the factors named mapped or grouped into a new variable. The results showed that there are seven factors that influence consumers to choose the brand of mobile phone: the quality factor, brand, features, product durability, shape or model, price, and warranty. While among the seven factors, the quality factor is a dominant factors that affect consumers to choose brand of mobile phone.
ISSN:23031751