Analiza imidža Zorana Milanovića u hrvatskoj javnosti
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| Title: | Analiza imidža Zorana Milanovića u hrvatskoj javnosti |
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| Authors: | Ivančić, Petra |
| Contributors: | Borčić, Nikolina |
| Publisher Information: | Sveučilište VERN. VERN University. |
| Publication Year: | 2023 |
| Collection: | VERN' University of Applied Sciences Repository |
| Subject Terms: | DRUŠTVENE ZNANOSTI. Informacijske i komunikacijske znanosti, SOCIAL SCIENCES. Information and Communication Sciences, Zoran Milanović, kreiranje imidža, politička retorika, metoda analize sadržaja, metoda anketnog upitnika, image creation, political rhetoric, content analysis method, questionnaire method |
| Description: | Kroz ulogu predsjednika stranke, premijera pa u konačnici i predsjednika Zoran Milanović postao je dio hrvatske svakodnevice. Autorica istražuje imidž Zorana Milanovića jer je on postao znatno prepoznatljiva ličnost zbog svojih navedenih uloga. Često je u fokusu medija, što znači da su njegov imidž i način kroz koji se percipira u javnosti postali važno pitanje. Autorica želi dublje razumjeti kako javnost vidi Zorana Milanovića, kako se on sam predstavlja na društvenim platformama i medijima te kako se njegov imidž oblikuje u hrvatskoj javnosti. Cilj ovog rada je odgovoriti na pitanje percepcije Zorana Milanovića u hrvatskoj javnosti, kao i utvrditi ključne čimbenike njegova imidža. Provedenim istraživanjem utvrđeno je da je imidž Zorana Milanovića zasnovan na njegovoj retorici u kojoj se ne libi prekršiti norme uobičajenog političkog govora. Rad donosi pregled dostupne stručne literature na temu političkog komuniciranja i imidža. ; Through the role of party president, prime minister, and ultimately head of state, Zoran Milanović became an integral part of Croatian everyday life. The author investigates the image of Zoran Milanović because he has become a significantly recognizable personality due to his aforementioned roles. He is often discussed and written about in the media, which means that his public image and the way he is perceived by the public have become an important issue. The author wants to understand more deeply how the public sees Zoran Milanović, how he presents himself on social platforms and the media, and how his image is shaped in the Croatian public. The aim of this paper is to answer the question of the perception of Zoran Milanović in the Croatian public, as well as to determine the key factors of his image. The conducted research showed that the image of Zoran Milanović is based on his rhetoric, in which he does not hesitate to violate the norms of ordinary political speech. The paper provides an overview of the available professional literature on the topic of political comedy and image. |
| Document Type: | bachelor thesis |
| File Description: | application/pdf |
| Language: | Croatian |
| Relation: | https://repozitorij.vern.hr/islandora/object/vern:2795; https://urn.nsk.hr/urn:nbn:hr:146:439538; https://repozitorij.vern.hr/islandora/object/vern:2795/datastream/PDF |
| Availability: | https://repozitorij.vern.hr/islandora/object/vern:2795 https://urn.nsk.hr/urn:nbn:hr:146:439538 https://repozitorij.vern.hr/islandora/object/vern:2795/datastream/PDF |
| Rights: | http://rightsstatements.org/vocab/InC/1.0/ ; info:eu-repo/semantics/openAccess |
| Accession Number: | edsbas.C8244C5E |
| Database: | BASE |
Nájsť tento článok vo Web of Science | Abstract: | Kroz ulogu predsjednika stranke, premijera pa u konačnici i predsjednika Zoran Milanović postao je dio hrvatske svakodnevice. Autorica istražuje imidž Zorana Milanovića jer je on postao znatno prepoznatljiva ličnost zbog svojih navedenih uloga. Često je u fokusu medija, što znači da su njegov imidž i način kroz koji se percipira u javnosti postali važno pitanje. Autorica želi dublje razumjeti kako javnost vidi Zorana Milanovića, kako se on sam predstavlja na društvenim platformama i medijima te kako se njegov imidž oblikuje u hrvatskoj javnosti. Cilj ovog rada je odgovoriti na pitanje percepcije Zorana Milanovića u hrvatskoj javnosti, kao i utvrditi ključne čimbenike njegova imidža. Provedenim istraživanjem utvrđeno je da je imidž Zorana Milanovića zasnovan na njegovoj retorici u kojoj se ne libi prekršiti norme uobičajenog političkog govora. Rad donosi pregled dostupne stručne literature na temu političkog komuniciranja i imidža. ; Through the role of party president, prime minister, and ultimately head of state, Zoran Milanović became an integral part of Croatian everyday life. The author investigates the image of Zoran Milanović because he has become a significantly recognizable personality due to his aforementioned roles. He is often discussed and written about in the media, which means that his public image and the way he is perceived by the public have become an important issue. The author wants to understand more deeply how the public sees Zoran Milanović, how he presents himself on social platforms and the media, and how his image is shaped in the Croatian public. The aim of this paper is to answer the question of the perception of Zoran Milanović in the Croatian public, as well as to determine the key factors of his image. The conducted research showed that the image of Zoran Milanović is based on his rhetoric, in which he does not hesitate to violate the norms of ordinary political speech. The paper provides an overview of the available professional literature on the topic of political comedy and image. |
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