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How comprehensibility of packaging symbols depends on the level of environmental awareness of consumers

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Bibliographic Details
Title: How comprehensibility of packaging symbols depends on the level of environmental awareness of consumers
Authors: Kovačević, Dorotea, Brozović, Maja
Publisher Information: 2025.
Publication Year: 2025
Subject Terms: understandability of symbols, environmental awareness, packaging, recycling symbols
Description: The solution to packaging recycling is found by using symbols for proper waste disposal and increasing consumer environmental awareness. Previous research has shown the influence of demographic characteristics on the understanding of symbols on packaging. The aim of this paper is to examine the influence of age and level of education on the understanding of symbols and consumer environmental awareness. The research was conducted using an online survey in which 126 respondents participated. Respondents were asked to explain the meaning of 9 standardized symbols: International Symbol for Recyclable Packaging, Green Dot, Don‘t Pollute / Let‘s Save Nature!, Eu Eco Label, WWF World Wildlife Fund, Numbering System and Abbreviations for Packaging Labeling, Separate Waste Collection, FSC (Forest Stewardship Council), Compostable. The results showed the influence of age and environmental awareness on the understanding of environmental symbols, while the level of education did not affect the understanding of symbols.
Document Type: Conference object
Access URL: https://www.ntf.uni-lj.si/igt/wp-content/uploads/sites/8/2025/05/CIGT2025_proceedings.pdf
Accession Number: edsair.dris...01492..543b0f37d39ab215c38dc75839d64c0e
Database: OpenAIRE
Description
Abstract:The solution to packaging recycling is found by using symbols for proper waste disposal and increasing consumer environmental awareness. Previous research has shown the influence of demographic characteristics on the understanding of symbols on packaging. The aim of this paper is to examine the influence of age and level of education on the understanding of symbols and consumer environmental awareness. The research was conducted using an online survey in which 126 respondents participated. Respondents were asked to explain the meaning of 9 standardized symbols: International Symbol for Recyclable Packaging, Green Dot, Don‘t Pollute / Let‘s Save Nature!, Eu Eco Label, WWF World Wildlife Fund, Numbering System and Abbreviations for Packaging Labeling, Separate Waste Collection, FSC (Forest Stewardship Council), Compostable. The results showed the influence of age and environmental awareness on the understanding of environmental symbols, while the level of education did not affect the understanding of symbols.