View in EDS

The optimal time-lag for media’s third-level agenda-setting effect

Saved in:
Bibliographic Details
Title: The optimal time-lag for media’s third-level agenda-setting effect
Authors: Yüksel, Erkan, Koçak, Abdullah, Dingin, Ali Emre
Source: Connectist Istanbul University Journal of Communication Sciences, Iss 66, Pp 231-248 (2024)
Issue: 66231-248
Connectist: Istanbul University Journal of Communication Sciences
Publisher Information: Istanbul University, 2024.
Publication Year: 2024
Subject Terms: İletişim Kuramları, Communication Theories, Gündem belirleme, üçüncü aşama gündem belirleme, optimum zaman aralığı, kamuoyu, medyanın etkileri, agenda setting, Agenda setting, third-level agenda setting, optimal time-lag, public opinion, media effects, Communication. Mass media, P87-96, Journalism. The periodical press, etc, PN4699-5650
Description: Third-level (or network) agenda-setting research investigates the similarity between the links of thought that occur about issues or people in individuals’ minds and their links in media content. One of the most important questions in this area of research involves the time that is required for the level of importance of an issue on the media agenda to optimally determine the level of importance of that issue on the public agenda. This study examines eight issues that stand out on the agenda based on data from Yüksel et al. (2022). The research monitored the three most-watched television main news bulletins (FOX, Show, ATV), three newspapers with the highest circulation (Sözcü, Sabah, Hürriyet), and the three Internet news sites with the highest reach (ensonhaber.com, mynet.com.tr, milliyet. com.tr) between April 1-September 30, 2021 and identified the media agenda network connections through content analysis. Also, the study conducted two separate surveys between July 1-15, 2021 and October 1-15, 2021 among a sample of 2.401 households in 12 provinces representing the population of Türkiye to measure the links in public thought. The findings indicate six weeks to mostly be the time required for the highest similarity to media network connections to occur in the public mind on a specific issue.
Document Type: Article
File Description: application/pdf
Language: English
ISSN: 2636-8943
DOI: 10.26650/connectist2024-1406846
Access URL: https://doaj.org/article/6a218786f18a497291d8293eb6a67d77
https://dergipark.org.tr/tr/pub/connectist/issue/86533/1406846
Accession Number: edsair.doi.dedup.....e23172fa90b0530102986b8ff9af0083
Database: OpenAIRE
Description
Abstract:Third-level (or network) agenda-setting research investigates the similarity between the links of thought that occur about issues or people in individuals’ minds and their links in media content. One of the most important questions in this area of research involves the time that is required for the level of importance of an issue on the media agenda to optimally determine the level of importance of that issue on the public agenda. This study examines eight issues that stand out on the agenda based on data from Yüksel et al. (2022). The research monitored the three most-watched television main news bulletins (FOX, Show, ATV), three newspapers with the highest circulation (Sözcü, Sabah, Hürriyet), and the three Internet news sites with the highest reach (ensonhaber.com, mynet.com.tr, milliyet. com.tr) between April 1-September 30, 2021 and identified the media agenda network connections through content analysis. Also, the study conducted two separate surveys between July 1-15, 2021 and October 1-15, 2021 among a sample of 2.401 households in 12 provinces representing the population of Türkiye to measure the links in public thought. The findings indicate six weeks to mostly be the time required for the highest similarity to media network connections to occur in the public mind on a specific issue.
ISSN:26368943
DOI:10.26650/connectist2024-1406846