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Shaping the future of hospitality management: a dynamic AI-driven dialogue between a Hotel Management School Leeuwarden lecturer and a hotel general manager

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Bibliographic Details
Title: Shaping the future of hospitality management: a dynamic AI-driven dialogue between a Hotel Management School Leeuwarden lecturer and a hotel general manager
Authors: Frederik Jan van der Meulen
Source: Research in Hospitality Management; Vol. 15 No. 1 (2025); 16-19
Research in Hospitality Management, Vol 15, Iss 1, Pp 16-19 (2025)
Publisher Information: Informa UK Limited, 2025.
Publication Year: 2025
Subject Terms: continuous learning, technological innovation, Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5, AI-driven operations, digital competencies, AI-driven operations, digital competencies, continuous learning, technological innovation
Description: Through the prism of technology innovation and its effects on education, this article offers a dialogue, via ChatGPT, between two AI-generated characters, a hotel general manager and a lecturer from the Hotel Management School Leeuwarden, in an attempt to illuminate the future of hotel management. With an eye toward arming students for future industry issues, key subjects include artificial intelligence-driven operations, blockchain and augmented reality in hotels. The conversation emphasises the need to strike a balance between digital capabilities (including artificial intelligence, data analytics and customer relationship management systems) and conventional hospitality abilities. It also underlines the need for flexibility, lifelong learning and leadership in negotiating a fast-changing digital sector. Additionally, ethical questions about the human touch in hospitality and the widening gap between tech-savvy and conventional positions are discussed. The report advocates a review of the way hospitality education is set up to satisfy the needs of the future workforce.
Document Type: Article
File Description: application/pdf
Language: English
ISSN: 2415-5152
2224-3534
DOI: 10.1080/22243534.2024.2432995
Access URL: https://www.ajol.info/index.php/rhm/article/view/296876
https://doaj.org/article/9adb1743cff1477b9f099627d7fa19c0
Rights: CC BY
Accession Number: edsair.doi.dedup.....d43af126bbf5c788574075e837bf8531
Database: OpenAIRE
Description
Abstract:Through the prism of technology innovation and its effects on education, this article offers a dialogue, via ChatGPT, between two AI-generated characters, a hotel general manager and a lecturer from the Hotel Management School Leeuwarden, in an attempt to illuminate the future of hotel management. With an eye toward arming students for future industry issues, key subjects include artificial intelligence-driven operations, blockchain and augmented reality in hotels. The conversation emphasises the need to strike a balance between digital capabilities (including artificial intelligence, data analytics and customer relationship management systems) and conventional hospitality abilities. It also underlines the need for flexibility, lifelong learning and leadership in negotiating a fast-changing digital sector. Additionally, ethical questions about the human touch in hospitality and the widening gap between tech-savvy and conventional positions are discussed. The report advocates a review of the way hospitality education is set up to satisfy the needs of the future workforce.
ISSN:24155152
22243534
DOI:10.1080/22243534.2024.2432995