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Mehandi in the Marketplace: Tradition, Training, and Innovation in the Henna Artistry of Contemporary Jaipur, India

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Názov: Mehandi in the Marketplace: Tradition, Training, and Innovation in the Henna Artistry of Contemporary Jaipur, India
Autori: Evans Jain, Jessica
Zdroj: Museum Anthropology Review. 14:18-107
Informácie o vydavateľovi: IUScholarWorks, 2020.
Rok vydania: 2020
Predmety: commercial artists, 9. Industry and infrastructure, occupational training, wedding parties, motifs, India, wedding costumes, 02 engineering and technology, henna, 01 natural sciences, artistry, 12. Responsible consumption, design elements, 5. Gender equality, markets, 0103 physical sciences, 8. Economic growth, 11. Sustainability, festivals, body art, mehndi, 0210 nano-technology, 10. No inequality
Popis: Henna has been an essential part of women’s traditional body art in many North Indian communities. In recent decades, professional henna artists have expanded their businesses to offer “walk-in” service along the sidewalks of urban market areas in addition to private at-home bookings. This study examines the skills acquisition and execution of Jaipur market henna artists in order to understand how they satisfy a large customer base that demands convenience, application speed, motif variety, and overall design excellence. In addition to conducting interviews with artists and customers, the author received training from and worked alongside a closed sample of artists. Collected market designs were compared to surveyed design booklets and magazines in order to identify elements of continuity and change in designs since 1948. The data revealed that customer demands require artist training that promotes constant innovation that in turn increases popular appeal and vitalizes the tradition of henna application.
Druh dokumentu: Article
Popis súboru: application/pdf
ISSN: 1938-5145
DOI: 10.14434/mar.v14i1-2.5180
Prístupová URL adresa: https://scholarworks.iu.edu/journals/index.php/mar/article/download/5180/35683
Rights: CC BY NC SA
Prístupové číslo: edsair.doi.dedup.....c88eeecf885b0c4f9f12da708dbebffb
Databáza: OpenAIRE
Popis
Abstrakt:Henna has been an essential part of women’s traditional body art in many North Indian communities. In recent decades, professional henna artists have expanded their businesses to offer “walk-in” service along the sidewalks of urban market areas in addition to private at-home bookings. This study examines the skills acquisition and execution of Jaipur market henna artists in order to understand how they satisfy a large customer base that demands convenience, application speed, motif variety, and overall design excellence. In addition to conducting interviews with artists and customers, the author received training from and worked alongside a closed sample of artists. Collected market designs were compared to surveyed design booklets and magazines in order to identify elements of continuity and change in designs since 1948. The data revealed that customer demands require artist training that promotes constant innovation that in turn increases popular appeal and vitalizes the tradition of henna application.
ISSN:19385145
DOI:10.14434/mar.v14i1-2.5180