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AI INTEGRATION IN BUSINESS PROCESS MANAGEMENT

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Název: AI INTEGRATION IN BUSINESS PROCESS MANAGEMENT
Autoři: Petriashvili L., Nobach K., Zhvania T., Otkhozoria N.
Informace o vydavateli: Slovak international scientific journal, 2025.
Rok vydání: 2025
Témata: artificial intelligence, risk assessment, forecasting, optimization, Digital Transformation
Popis: This paper presents issues related to implementing Artificial Intelligence (AI) technology in business process management. The general concept of AI, its key technical characteristics, and functional capabilities that facilitate company activity optimization and automation are discussed. Based on analysis of various companies' experiences already utilizing AI in business management practices, the multifaceted effect of technology implementation emerged, including operational cost reduction, productivity growth, customer satisfaction improvement, and competitive advantage acquisition in the market. The article highlights areas where AI application yields high effectiveness and identifies management processes requiring its integration. The findings demonstrate that AI is a strategic business transformation tool that increases competitive advantage in rapidly changing economic environments.
Druh dokumentu: Article
DOI: 10.5281/zenodo.17118955
DOI: 10.5281/zenodo.17118956
Rights: CC BY
Přístupové číslo: edsair.doi.dedup.....bc9a14b20bc56ba89d82bbc658ab4b0f
Databáze: OpenAIRE
Popis
Abstrakt:This paper presents issues related to implementing Artificial Intelligence (AI) technology in business process management. The general concept of AI, its key technical characteristics, and functional capabilities that facilitate company activity optimization and automation are discussed. Based on analysis of various companies' experiences already utilizing AI in business management practices, the multifaceted effect of technology implementation emerged, including operational cost reduction, productivity growth, customer satisfaction improvement, and competitive advantage acquisition in the market. The article highlights areas where AI application yields high effectiveness and identifies management processes requiring its integration. The findings demonstrate that AI is a strategic business transformation tool that increases competitive advantage in rapidly changing economic environments.
DOI:10.5281/zenodo.17118955