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Accounting and control in the system of marketing and logistics support for Ukrainian wineries

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Název: Accounting and control in the system of marketing and logistics support for Ukrainian wineries
Autoři: Uliana Marchuk, Liubov Gutsalenko, Svitlana Rybalchenko, Serhiy Zabolotnyy
Zdroj: Accounting and Financial Control, Vol 6, Iss 1, Pp 25-37 (2025)
Informace o vydavateli: LLC CPC Business Perspectives, 2025.
Rok vydání: 2025
Témata: Accounting. Bookkeeping, ecotourism, ERP systems, logistics, HF5601-5689, accounting, control, CRM systems
Popis: Effective winery management requires the systematic integration of accounting data, logistics information, and digital marketing elements. The paper explores conceptual approaches to integrating the accounting and control systems with marketing and logistics processes in Ukraine’s winemaking industry within the context of digital transformation. Based on the results of the software market analysis, the advantages and limitations of various types of software (ERP, CRM, QR marking, RFID, etc.) for Ukrainian wineries are summarized. Critical factors for the successful implementation of digital technologies have been identified, such as technological readiness of an enterprise, availability of qualified personnel, financial capacity, and adaptability of systems to Ukrainian market conditions. The functional significance of organoleptic control in the system of internal quality monitoring is determined, specifically in identifying signs of counterfeiting and ensuring product compliance with established standards. The study proposes a logical and functional model of synergy of digital accounting, marketing, and logistics, enabling strategic control based on real-time data. It also presents IT solution implementation scenarios adapted to the scale of a winery’s operations, its digital maturity, and business priorities. The study results have practical significance for enhancing management decisions, optimizing quality control, improving the efficiency of sales channels, and fostering consumer trust in the brand.
Druh dokumentu: Article
ISSN: 2544-1450
2543-5485
DOI: 10.21511/afc.06(1).2025.03
Přístupová URL adresa: https://doaj.org/article/d66840a4bcb948249527c56318c93db4
Rights: CC BY
Přístupové číslo: edsair.doi.dedup.....af2d7c20b4615cdf9e7776a6521ffb98
Databáze: OpenAIRE
Popis
Abstrakt:Effective winery management requires the systematic integration of accounting data, logistics information, and digital marketing elements. The paper explores conceptual approaches to integrating the accounting and control systems with marketing and logistics processes in Ukraine’s winemaking industry within the context of digital transformation. Based on the results of the software market analysis, the advantages and limitations of various types of software (ERP, CRM, QR marking, RFID, etc.) for Ukrainian wineries are summarized. Critical factors for the successful implementation of digital technologies have been identified, such as technological readiness of an enterprise, availability of qualified personnel, financial capacity, and adaptability of systems to Ukrainian market conditions. The functional significance of organoleptic control in the system of internal quality monitoring is determined, specifically in identifying signs of counterfeiting and ensuring product compliance with established standards. The study proposes a logical and functional model of synergy of digital accounting, marketing, and logistics, enabling strategic control based on real-time data. It also presents IT solution implementation scenarios adapted to the scale of a winery’s operations, its digital maturity, and business priorities. The study results have practical significance for enhancing management decisions, optimizing quality control, improving the efficiency of sales channels, and fostering consumer trust in the brand.
ISSN:25441450
25435485
DOI:10.21511/afc.06(1).2025.03