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Effect of Employee Engagement Dimensions on Performance in Broadcast Media Organizations in Lagos, Nigeria

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Název: Effect of Employee Engagement Dimensions on Performance in Broadcast Media Organizations in Lagos, Nigeria
Autoři: Ojokuku, Roseline M., Alabi, Bukola O.
Informace o vydavateli: IJAAR Publishing, 2025.
Rok vydání: 2025
Témata: Employee Engagement Dimensions, cognitive Dimension, affective Dimension, behavioural dimension, Employee Performance, Broadcast Media Organizations, Lagos, Nigeria
Popis: A multidimensional approach to employee engagement in broadcast media organizations deserves more attention due to its role as a key facilitator of enhanced performance. This study examined the effect of employee engagement dimensions on performance in selected broadcast media organizations in Lagos, Nigeria. Specifically, the study evaluated the effects of cognitive, affective and behavioural dimensions of employee engagement on performance in selected broadcast media organizations in Lagos, Nigeria. Purposive sampling method was used to select three hundred and thirty-eight (338) employees of Lagos Television, Television Continental, Lagos, Radio Lagos and Max FM Lagos, as respondents for the study. Data was gathered with the aid of structured questionnaire, while Multivariate Regression Analysis (MRA) was used to for data analysis. Findings revealed that cognitive dimension of employee engagement has P-value of 0.000, affective dimension of employee engagement has P-value of 0.040 and behavioural dimension of employee engagement has P-value of 0.020. This implies that the dimensions of employee engagement exerted significant positive effect on performance in the selected broadcast media organisations. The study concluded that employee engagement dimensions have significant positive effect on performance in the selected broadcast media organizations. It was recommended that the organisations should pay greater attention to how the employee engagement dimensions can be harnessed for improved performance of their workforce.
Druh dokumentu: Article
DOI: 10.5281/zenodo.16337703
DOI: 10.5281/zenodo.16337704
Rights: CC BY
Přístupové číslo: edsair.doi.dedup.....a3d14b6e77773e77104f4a38ed82daf6
Databáze: OpenAIRE
Popis
Abstrakt:A multidimensional approach to employee engagement in broadcast media organizations deserves more attention due to its role as a key facilitator of enhanced performance. This study examined the effect of employee engagement dimensions on performance in selected broadcast media organizations in Lagos, Nigeria. Specifically, the study evaluated the effects of cognitive, affective and behavioural dimensions of employee engagement on performance in selected broadcast media organizations in Lagos, Nigeria. Purposive sampling method was used to select three hundred and thirty-eight (338) employees of Lagos Television, Television Continental, Lagos, Radio Lagos and Max FM Lagos, as respondents for the study. Data was gathered with the aid of structured questionnaire, while Multivariate Regression Analysis (MRA) was used to for data analysis. Findings revealed that cognitive dimension of employee engagement has P-value of 0.000, affective dimension of employee engagement has P-value of 0.040 and behavioural dimension of employee engagement has P-value of 0.020. This implies that the dimensions of employee engagement exerted significant positive effect on performance in the selected broadcast media organisations. The study concluded that employee engagement dimensions have significant positive effect on performance in the selected broadcast media organizations. It was recommended that the organisations should pay greater attention to how the employee engagement dimensions can be harnessed for improved performance of their workforce.
DOI:10.5281/zenodo.16337703