Facebook activism and socio-political change: The perception of BlackLivesMatter and Catalan independence movement participants

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Bibliographic Details
Title: Facebook activism and socio-political change: The perception of BlackLivesMatter and Catalan independence movement participants
Authors: Carme Ferré-Pavia, Rachel V. Brown
Source: Anàlisi: Quaderns de Comunicació i Cultura, Vol 72 (2025)
Publisher Information: Universitat Autonoma de Barcelona, 2025.
Publication Year: 2025
Subject Terms: Facebook, Communication. Mass media, Percepció de canvi social, Moviment independentista català, Movimientos sociales, Social Change perception, Percepción de cambio social, P87-96, Activisme digital, Social change perception, Digital Activism, Activismo digital, Catalan Independence Movement, Moviments socials, Social Movements, Digital activism, Movimiento independentista catalán, Black Lives Matter
Description: This article presents a comparative analysis of participants’ perceptions of digital activism within two distinct social movements. Each movement has distinct goals and participants, and operates in a different geographical location. Specifically, this research compares the Black Lives Matter (BLM) movement and the Catalan independence movement. It aims to determine whether participants in the BLM and Catalan independence movements perceived digital activism as effective and to understand the reasons behind their participation. A survey was administered to 200 participants of each movement on their respective Facebook activism in 2020. The findings suggest that digital activism is considered a legitimate and effective means of promoting change in the public sphere. Regarding digital engagement, the research indicates that the most effective way to increase participation is demonstrating to participants that the movement’s goals would benefit them personally and would improve their lives. This perception is analysed contextually in order to quantify results through a historical perspective.
Document Type: Article
File Description: application/pdf
ISSN: 2340-5236
0211-2175
DOI: 10.5565/rev/analisi.3784
Access URL: https://doaj.org/article/d0daf47924244b1295e9593825c56976
https://ddd.uab.cat/record/318464
Rights: CC BY
Accession Number: edsair.doi.dedup.....9fadba43643044544402f2c2ec44b3a7
Database: OpenAIRE
Description
Abstract:This article presents a comparative analysis of participants’ perceptions of digital activism within two distinct social movements. Each movement has distinct goals and participants, and operates in a different geographical location. Specifically, this research compares the Black Lives Matter (BLM) movement and the Catalan independence movement. It aims to determine whether participants in the BLM and Catalan independence movements perceived digital activism as effective and to understand the reasons behind their participation. A survey was administered to 200 participants of each movement on their respective Facebook activism in 2020. The findings suggest that digital activism is considered a legitimate and effective means of promoting change in the public sphere. Regarding digital engagement, the research indicates that the most effective way to increase participation is demonstrating to participants that the movement’s goals would benefit them personally and would improve their lives. This perception is analysed contextually in order to quantify results through a historical perspective.
ISSN:23405236
02112175
DOI:10.5565/rev/analisi.3784