ORGANIZATIONAL AND ECONOMIC POTENTIAL OF RE-ENGINEERING BUSINESS PROCESSES IN THE CONTEXT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE TO ENSURE ITS EFFICIENT INNOVATIVE ACTIVITY
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| Názov: | ORGANIZATIONAL AND ECONOMIC POTENTIAL OF RE-ENGINEERING BUSINESS PROCESSES IN THE CONTEXT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE TO ENSURE ITS EFFICIENT INNOVATIVE ACTIVITY |
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| Autori: | Kobyzskyi, Denys |
| Zdroj: | Сучасний стан наукових досліджень та технологій в промисловості, Iss 3 (5) (2018) Innovative Technologies and Scientific Solutions for Industries; № 3 (5) (2018); 95-105 Современное состояние научных исследований и технологий в промышленности; № 3 (5) (2018); 95-105 Сучасний стан наукових досліджень та технологій в промисловості; № 3 (5) (2018); 95-105 |
| Informácie o vydavateľovi: | Kharkiv National University of Radioelectronics, 2018. |
| Rok vydania: | 2018 |
| Predmety: | реинжиниринг бизнес-процессов, маркетинговая деятельность, инновационный маркетинг, организация бизнес-процессов, промышленные предприятия, industrial enterprises, 9. Industry and infrastructure, 05 social sciences, TA177.4-185, re-engineering of business processes, innovative marketing, marketing, innovative marketing, the organization of business processes, реінжиніринг бізнес-процесів, маркетингова діяльність, інноваційний маркетинг, організація бізнес-процесів, промислові підприємства, Engineering economy, marketing, 8. Economic growth, 0502 economics and business |
| Popis: | The subject matter of the study is the principle of organization of innovative activity of domestic industrial enterprises and functional links between marketing and innovation activities in the process of re-engineering business processes. The goal of the article is to reveal the organizational and economic potential for attracting business process re-engineering in the marketing activities of industrial enterprises to ensure efficient innovative marketing in particular and effective innovative activity in general. The following tasks were solved in the article: statistical indicators of innovative activity of domestic industrial enterprises and corresponding sources of financing were investigated; scientific works on the topic of innovative marketing, innovation marketing, the innovative component of re-engineering and re-engineering of business processes in marketing activities were studied and analyzed. The following methods were used: the comparative analysis, system approach, statistical analysis. The following results were obtained. Ukrainian industrial enterprises lack innovations. Enterprises should independently find out how to ensure efficient innovations using the available resource potential. Innovations is a clearly defined benchmark for the industry and moreover, innovations should take place not only in technologies and the final product but also in management. All these factors require involving radical innovations which include the re-engineering of business processes. In the period of crucial changes in both internal and external business environment, marketing should become responsible for adapting the enterprise to new principles of operation. Thus, a number of activities in the area of marketing and innovation were listed, the innovative function of marketing of industrial enterprises was specified and the theoretical and methodical approach to the innovative marketing of industrial enterprises in the process of re-engineering business processes was upgraded. Conclusions. Re-engineering business processes in the context of industrial enterprise marketing include a significant organizational and economic potential that can be used to ensure the efficient innovative marketing in particular and the efficient innovative activity in general. |
| Druh dokumentu: | Article Other literature type |
| Popis súboru: | application/pdf |
| ISSN: | 2524-2296 2522-9818 |
| DOI: | 10.30837/2522-9818.2018.5.095 |
| Prístupová URL adresa: | http://journals.uran.ua/itssi/article/download/2522-9818.2018.5.095/142313 https://doaj.org/article/ca658819e25e46bba873061bc95ac3b7 https://itssi-journal.com/index.php/ittsi/article/view/2522-9818.2018.5.095 https://itssi-journal.com/index.php/ittsi/article/download/2522-9818.2018.5.095/72 http://journals.uran.ua/itssi/article/view/2522-9818.2018.5.095 http://journals.uran.ua/itssi/article/download/2522-9818.2018.5.095/142313 http://journals.uran.ua/itssi/article/view/2522-9818.2018.5.095 |
| Rights: | CC BY NC SA |
| Prístupové číslo: | edsair.doi.dedup.....9a13dc838bc0281c166fbfd1eaba1859 |
| Databáza: | OpenAIRE |
Nájsť tento článok vo Web of Science | Abstrakt: | The subject matter of the study is the principle of organization of innovative activity of domestic industrial enterprises and functional links between marketing and innovation activities in the process of re-engineering business processes. The goal of the article is to reveal the organizational and economic potential for attracting business process re-engineering in the marketing activities of industrial enterprises to ensure efficient innovative marketing in particular and effective innovative activity in general. The following tasks were solved in the article: statistical indicators of innovative activity of domestic industrial enterprises and corresponding sources of financing were investigated; scientific works on the topic of innovative marketing, innovation marketing, the innovative component of re-engineering and re-engineering of business processes in marketing activities were studied and analyzed. The following methods were used: the comparative analysis, system approach, statistical analysis. The following results were obtained. Ukrainian industrial enterprises lack innovations. Enterprises should independently find out how to ensure efficient innovations using the available resource potential. Innovations is a clearly defined benchmark for the industry and moreover, innovations should take place not only in technologies and the final product but also in management. All these factors require involving radical innovations which include the re-engineering of business processes. In the period of crucial changes in both internal and external business environment, marketing should become responsible for adapting the enterprise to new principles of operation. Thus, a number of activities in the area of marketing and innovation were listed, the innovative function of marketing of industrial enterprises was specified and the theoretical and methodical approach to the innovative marketing of industrial enterprises in the process of re-engineering business processes was upgraded. Conclusions. Re-engineering business processes in the context of industrial enterprise marketing include a significant organizational and economic potential that can be used to ensure the efficient innovative marketing in particular and the efficient innovative activity in general. |
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| ISSN: | 25242296 25229818 |
| DOI: | 10.30837/2522-9818.2018.5.095 |