Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries
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| Titel: | Value seeking, health-conscious or sustainability-concerned? Profiling fruit and vegetable consumers in Euro-Mediterranean countries |
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| Autoren: | Camanzi, Luca, Ahmadi Kaliji, Sina, Prosperi, Paolo, Collewet, Laurick, El Khechen, Reem, Michailidis, Anastasios Ch., Charatsari, Chrysanthi, Lioutas, Evagelos, de Rosa, Marcello, Francescone, Martina |
| Weitere Verfasser: | Adamolle, Cécile, Alma Mater Studiorum Università di Bologna = University of Bologna (UNIBO), Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM), Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) (UMR MoISA), Centre de Coopération Internationale en Recherche Agronomique pour le Développement (Cirad)-Institut de Recherche pour le Développement (IRD)-Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier (CIHEAM-IAMM), Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Centre International de Hautes Études Agronomiques Méditerranéennes (CIHEAM)-Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement (INRAE)-Institut Agro Montpellier, Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro)-Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement (Institut Agro), Aristotle University of Thessaloniki, International Hellenic University (IHU), University of Cassino and Southern Lazio Cassino, European Project: 1591,MED-LINKS |
| Quelle: | British Food Journal. 126:303-331 |
| Verlagsinformationen: | Emerald, 2024. |
| Publikationsjahr: | 2024 |
| Schlagwörter: | ITALY, 2. Zero hunger, COMPORTEMENT DU CONSOMMATEUR, Keywords Consumer preferences in fruit and vegetable, Food related lifestyle, Cluster analysis, Consumer segmentation, Sustainability conscious consumers, [SDV.SA.AEP] Life Sciences [q-bio]/Agricultural sciences/Agriculture, economy and politics, Consumer preferences in fruit and vegetable, Food related lifestyle, Cluster analysis, Consumer segmentation, Sustainability conscious consumers, FRANCE, LIFESTYLE, ALIMENTATION DURABLE, CLASSIFICATION, GRECE, 12. Responsible consumption, ENQUETE AUPRES DES CONSOMMATEURS, MODE DE VIE, SUSTAINABLE FOOD, GREECE, FRUITS ET LEGUMES, FRUIT AND VEGETABLES, SANTE, HEALTH, [SDV.SA.AEP]Life Sciences [q-bio]/Agricultural sciences/Agriculture, ITALIE, economy and politics, CONSUMER SURVEYS |
| Beschreibung: | PurposeThe aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.Design/methodology/approachA structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and examine consumers' fruit and vegetable related lifestyles. In addition, a cluster analysis was performed to identify different consumer segments, based on the core dimensions of the food-related lifestyle approach.FindingsIn each country, three primary consumer segments were distinguished. Health-conscious individuals were predominant in France and Greece, while quality-conscious consumers were prevalent in Italy. These classifications were determined considering various factors such as purchase motivation, perception of product quality, health concerns, environmental certifications, and price sensitivity.Originality/valueThe food-related lifestyle approach has been adapted instrument to create a customised survey instrument specifically designed to capture the intricacies of fruit and vegetable consumer preferences and priorities in three Euro-Mediterranean Countries. |
| Publikationsart: | Article |
| Dateibeschreibung: | application/pdf; text/richtext |
| Sprache: | English |
| ISSN: | 0007-070X |
| DOI: | 10.1108/bfj-12-2023-1151 |
| Zugangs-URL: | https://hal-ciheam.iamm.fr/hal-04602526v1 https://doi.org/10.1108/bfj-12-2023-1151 https://hal-ciheam.iamm.fr/hal-04602526v1/document https://www.emerald.com/insight/content/doi/10.1108/BFJ-12-2023-1151/full/html https://hdl.handle.net/11585/970458 https://doi.org/10.1108/BFJ-12-2023-1151 |
| Rights: | Emerald Insight Site Policies CC BY CC 0 |
| Dokumentencode: | edsair.doi.dedup.....93e3cfb96b2cb6e7f57542c6c8724b1e |
| Datenbank: | OpenAIRE |
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Nájsť tento článok vo Web of Science | Abstract: | PurposeThe aim of this study was to investigate consumer preferences and profile their food-related lifestyles, as well as to identify consumer groups with similar attitudes/behaviours in the Euro-Mediterranean fruit and vegetable market.Design/methodology/approachA structured questionnaire was designed drawing from the food related lifestyles instrument and including other factors relevant to fruit and vegetable consumer preferences. The data were collected in an online survey with 925 participants in France, Greece, and Italy. A principal component analysis was conducted to interpret and examine consumers' fruit and vegetable related lifestyles. In addition, a cluster analysis was performed to identify different consumer segments, based on the core dimensions of the food-related lifestyle approach.FindingsIn each country, three primary consumer segments were distinguished. Health-conscious individuals were predominant in France and Greece, while quality-conscious consumers were prevalent in Italy. These classifications were determined considering various factors such as purchase motivation, perception of product quality, health concerns, environmental certifications, and price sensitivity.Originality/valueThe food-related lifestyle approach has been adapted instrument to create a customised survey instrument specifically designed to capture the intricacies of fruit and vegetable consumer preferences and priorities in three Euro-Mediterranean Countries. |
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| ISSN: | 0007070X |
| DOI: | 10.1108/bfj-12-2023-1151 |