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Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes

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Title: Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
Authors: Erose Sthapit, Chunli Ji, Mingwei Li, Brian Garrod, Blend Ibrahim, Peter Björk
Contributors: Marketing, Vaasa
Source: International Journal of Spa and Wellness. 8:155-181
Publisher Information: Informa UK Limited, 2025.
Publication Year: 2025
Subject Terms: 1 - Self archived, 2 - Hybrid open access publication channel, 4208 Traditional, complementary and integrative medicine, escapism, satisfaction, 1- Publicerad utomlands, 0- Ingen affiliation med ett företag, 1- Minst en av författarna har en utländsk affiliation, KOTA2025?, 3508 Tourism, PREM0000, memorable wellness tourism experience, 512 Business and Management, 1 - Publication available open access by the publisher, Wellness tourism, co-creation, hedonic well-being
Description: Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim, J. H., Ritchie, J. R. B., & McCormick, B. [(2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25]. Seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February–July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research.
Document Type: Article
File Description: application/pdf
Language: English
ISSN: 2472-1743
2472-1735
DOI: 10.1080/24721735.2025.2473124
Access URL: https://cronfa.swan.ac.uk/Record/cronfa68919/Download/68919__33876__ae14b00a69a347caa0e288b85c084552.pdf
http://hdl.handle.net/10138/596596
https://e-space.mmu.ac.uk/638492/
Rights: CC BY NC ND
Accession Number: edsair.doi.dedup.....850f7d2496130cb00d38273ae856dc01
Database: OpenAIRE
Description
Abstract:Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim, J. H., Ritchie, J. R. B., & McCormick, B. [(2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12–25]. Seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February–July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research.
ISSN:24721743
24721735
DOI:10.1080/24721735.2025.2473124