Discourse Analysis of Mission Statements of Slovenian Enterprises
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| Názov: | Discourse Analysis of Mission Statements of Slovenian Enterprises |
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| Autori: | Aleksandr Gaisov, Igor Rižnar |
| Zdroj: | ELOPE, Vol 21, Iss 1 (2024) |
| Informácie o vydavateľovi: | University of Ljubljana, 2024. |
| Rok vydania: | 2024 |
| Predmety: | English language, 8. Economic growth, PE1-3729, English literature, discourse analysis, PR1-9680, mission statements, text similarity analysis |
| Popis: | The study analyzes the discourse of a sample of mission statements of Slovenian Micro, Small and Medium Enterprises (MSMEs) and large companies across six different industries. First, we assess how distinctive these statements are, both at the level of individual companies and within entire industries, using a custom similarity analysis. Then, through a discourse analysis approach, we examine the methods employed by these companies when creating their mission statements. The results reveal that Slovenian organizations often rely on conservative, company-focused mission statements that place less emphasis on stakeholders. Additionally, despite significant variations among individual statements, there are common themes observed when these statements are grouped by industry. |
| Druh dokumentu: | Article |
| ISSN: | 2386-0316 1581-8918 |
| DOI: | 10.4312/elope.21.1.31-43 |
| Prístupová URL adresa: | https://doaj.org/article/8b1c5cd1a0de4525a3a7876f81e8aac1 |
| Rights: | CC BY SA |
| Prístupové číslo: | edsair.doi.dedup.....82d0b16a0f4e91503afc37ce4ef5193e |
| Databáza: | OpenAIRE |
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Nájsť tento článok vo Web of Science | Abstrakt: | The study analyzes the discourse of a sample of mission statements of Slovenian Micro, Small and Medium Enterprises (MSMEs) and large companies across six different industries. First, we assess how distinctive these statements are, both at the level of individual companies and within entire industries, using a custom similarity analysis. Then, through a discourse analysis approach, we examine the methods employed by these companies when creating their mission statements. The results reveal that Slovenian organizations often rely on conservative, company-focused mission statements that place less emphasis on stakeholders. Additionally, despite significant variations among individual statements, there are common themes observed when these statements are grouped by industry. |
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| ISSN: | 23860316 15818918 |
| DOI: | 10.4312/elope.21.1.31-43 |