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Of ANALYSIS OF THE INFLUENCE OF STUDENT PREFERENCES IN JABODETABEK ON DECISIONS TO USE MOBILE BANKING PAYMENT SYSTEMS: Performance Expentancy, Effort Expentancy, Social Influence, Facilitating Conditions, Intention Use

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Názov: Of ANALYSIS OF THE INFLUENCE OF STUDENT PREFERENCES IN JABODETABEK ON DECISIONS TO USE MOBILE BANKING PAYMENT SYSTEMS: Performance Expentancy, Effort Expentancy, Social Influence, Facilitating Conditions, Intention Use
Autori: Arief, Muhammad Dzaky, Usman, Osly
Zdroj: International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM); Vol. 3 No. 1 (2025): International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2025; 2073-2084
Informácie o vydavateľovi: Universitas Negeri Jakarta, 2025.
Rok vydania: 2025
Predmety: Mobile banking, Student preferences, Purposive sampling, Unified Theory of Acceptance and Use of Technology (UTAUT)
Popis: This study analyzes students' preferences regarding mobile banking usage in the Jabodetabek area, involving 250 respondents selected through purposive sampling. The research employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model to evaluate key factors influencing mobile banking adoption. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique is used to analyze variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, and usage behavior. The findings show that effort expectancy, facilitating conditions, and behavioral intention have a significant impact on mobile banking adoption. These results suggest that perceptions of ease of use, good facilitating conditions, and a clear intention to use mobile banking are crucial in shaping user behavior. However, performance expectancy and social influence do not have a significant impact on the intention to use. These findings provide insights for banks to enhance service quality and meet students' expectations.
Druh dokumentu: Article
Popis súboru: application/pdf
ISSN: 3047-5767
DOI: 10.21009/isc-beam.013.154
Prístupová URL adresa: https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/51474
Prístupové číslo: edsair.doi.dedup.....68b7ae6fde45f31039d7d7411f4091c5
Databáza: OpenAIRE
Popis
Abstrakt:This study analyzes students' preferences regarding mobile banking usage in the Jabodetabek area, involving 250 respondents selected through purposive sampling. The research employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model to evaluate key factors influencing mobile banking adoption. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique is used to analyze variables such as performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, and usage behavior. The findings show that effort expectancy, facilitating conditions, and behavioral intention have a significant impact on mobile banking adoption. These results suggest that perceptions of ease of use, good facilitating conditions, and a clear intention to use mobile banking are crucial in shaping user behavior. However, performance expectancy and social influence do not have a significant impact on the intention to use. These findings provide insights for banks to enhance service quality and meet students' expectations.
ISSN:30475767
DOI:10.21009/isc-beam.013.154