Internet-based consumer co-creation experience of the new product development process
Gespeichert in:
| Titel: | Internet-based consumer co-creation experience of the new product development process |
|---|---|
| Autoren: | Dariusz Siemeniako, Viktoria Khrystoforova |
| Quelle: | Engineering Management in Production and Services, Vol 11, Iss 3, Pp 60-68 (2019) |
| Verlagsinformationen: | Walter de Gruyter GmbH, 2019. |
| Publikationsjahr: | 2019 |
| Schlagwörter: | TS155-194, 0502 economics and business, 05 social sciences, consumer co-creation, new product development, co-creation experience, internet-based co-creation, Production management. Operations management, open innovation |
| Beschreibung: | The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge. |
| Publikationsart: | Article Other literature type |
| Sprache: | English |
| ISSN: | 2543-912X |
| DOI: | 10.2478/emj-2019-0021 |
| Zugangs-URL: | https://doaj.org/article/88d44ac33fba4f46b8408c56e5f9dfd5 http://yadda.icm.edu.pl/yadda/element/bwmeta1.element.baztech-88053ba9-8131-4588-99e8-74da97a514e5 https://content.sciendo.com/view/journals/emj/11/3/article-p60.xml https://sciendo.com/article/10.2478/emj-2019-0021 https://sciendo.com/pdf/10.2478/emj-2019-0021 https://depot.ceon.pl/handle/123456789/18003 https://content.sciendo.com/downloadpdf/journals/emj/11/3/article-p60.pdf |
| Rights: | CC BY NC ND |
| Dokumentencode: | edsair.doi.dedup.....66eeab764d9991c7d4f6ea85062a69bb |
| Datenbank: | OpenAIRE |
Full Text Finder 
Nájsť tento článok vo Web of Science | Abstract: | The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge. |
|---|---|
| ISSN: | 2543912X |
| DOI: | 10.2478/emj-2019-0021 |