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Examining the impact of service quality and product innovation on willingness to buy electric vehicles: the mediating role of customer satisfaction

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Názov: Examining the impact of service quality and product innovation on willingness to buy electric vehicles: the mediating role of customer satisfaction
Autori: Charli Sitinjak, Józef Ober
Zdroj: Production Engineering Archives, Vol 31, Iss 2, Pp 163-172 (2025)
Informácie o vydavateľovi: Stowarzyszenie Menedzerow Jakosci i Produkcji, 2025.
Rok vydania: 2025
Predmety: Engineering machinery, tools, and implements, product innovation, customer satisfaction, ev adoption, TA213-215, TJ227-240, service quality, Machine design and drawing, electric vehicles
Popis: Adopting electric vehicles (EVs) is a critical step towards achieving sustainable and environmentally friendly transportation systems in urban areas. This study delves into the factors that influence consumers’ willingness to buy electric vehicles in Jakarta, Indonesia, focussing on the mediating role of customer satisfaction. The research framework integrates service quality, product innovation, and customer satisfaction as key determinants of the adoption of electric vehicles. Data from 420 respondents were analysed using regression and mediation analyses. The findings underscore the importance of service quality and product innovation in shaping consumers’ willingness to embrace EVs. Efficient after-sales services, responsive customer support, and innovative product features positively impact consumers’ perceptions and willingness to adopt electric vehicles. Furthermore, customer satisfaction emerged as a crucial mediator in this process, highlighting the importance of ensuring ongoing satisfaction throughout the EV ownership experience. These insights offer valuable guidance to EV manufacturers and policymakers in Jakarta and beyond as they seek to promote the adoption of cleaner and more sustainable transportation options. Furthermore, this research contributes to a broader understanding of the dynamics of EV adoption in urban settings and calls for continued efforts to improve service quality, innovation and customer satisfaction in the EV industry.
Druh dokumentu: Article
Jazyk: English
ISSN: 2353-7779
DOI: 10.30657/pea.2025.31.16
Prístupová URL adresa: https://doaj.org/article/983cc8b6b3ad4bc18e740314a3c54543
Rights: CC BY
Prístupové číslo: edsair.doi.dedup.....539eb2a72431a38bdc17a8ff1edcd0ef
Databáza: OpenAIRE
Popis
Abstrakt:Adopting electric vehicles (EVs) is a critical step towards achieving sustainable and environmentally friendly transportation systems in urban areas. This study delves into the factors that influence consumers’ willingness to buy electric vehicles in Jakarta, Indonesia, focussing on the mediating role of customer satisfaction. The research framework integrates service quality, product innovation, and customer satisfaction as key determinants of the adoption of electric vehicles. Data from 420 respondents were analysed using regression and mediation analyses. The findings underscore the importance of service quality and product innovation in shaping consumers’ willingness to embrace EVs. Efficient after-sales services, responsive customer support, and innovative product features positively impact consumers’ perceptions and willingness to adopt electric vehicles. Furthermore, customer satisfaction emerged as a crucial mediator in this process, highlighting the importance of ensuring ongoing satisfaction throughout the EV ownership experience. These insights offer valuable guidance to EV manufacturers and policymakers in Jakarta and beyond as they seek to promote the adoption of cleaner and more sustainable transportation options. Furthermore, this research contributes to a broader understanding of the dynamics of EV adoption in urban settings and calls for continued efforts to improve service quality, innovation and customer satisfaction in the EV industry.
ISSN:23537779
DOI:10.30657/pea.2025.31.16