Marketing Tools for Strategizing Federal Organizations of Medical Sciences: Theory and Practice
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| Název: | Marketing Tools for Strategizing Federal Organizations of Medical Sciences: Theory and Practice |
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| Autoři: | Popsuyko Artem, Kusch Oksana, Artamonova Galina |
| Zdroj: | Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки, Vol 10, Iss 2, Pp 327-337 (2025) |
| Informace o vydavateli: | Kemerovo State University, 2025. |
| Rok vydání: | 2025 |
| Témata: | DEPLESET analysis, strategic development, SWOT analysis, Sociology (General), healthcare marketing, Political science, marketing tools, HM401-1281 |
| Popis: | Such marketing tools as SWOT and DEPLESET analyses can be applied to medical R&D organizations to strategize their development. These methods could make healthcare institutions more competitive, thus improving the conditions and quality of care provided. The review covered research articles (total: 55; representative sample: 25) retrieved from eLibrary, Google Scholar, and PubMed by search markers marketing in healthcare and marketing research in medicine. The review combined standard research methods with some elements of the Prisma method. The empirical part involved the methods of DEPLESET and SWOT applied to the case of a federal scientific medical institution, i.e., the Research Institute for Complex Issues of Cardiovascular Diseases, Kemerovo, which provides high-tech medical care in the Kemerovo Region and the entire Siberian Federal District. Combined with conventional methods, these tools made it possible to reveal the success and risk factors to be used in strategizing the major growth areas. |
| Druh dokumentu: | Article |
| Jazyk: | English |
| ISSN: | 2542-1190 2500-3372 |
| DOI: | 10.21603/2500-3372-2025-10-2-327-337 |
| Přístupová URL adresa: | https://doaj.org/article/572df93629484b7daf9d98862275803c |
| Přístupové číslo: | edsair.doi.dedup.....538d5eb211c3de4435c77f6b5a746e2e |
| Databáze: | OpenAIRE |
Nájsť tento článok vo Web of Science | Abstrakt: | Such marketing tools as SWOT and DEPLESET analyses can be applied to medical R&D organizations to strategize their development. These methods could make healthcare institutions more competitive, thus improving the conditions and quality of care provided. The review covered research articles (total: 55; representative sample: 25) retrieved from eLibrary, Google Scholar, and PubMed by search markers marketing in healthcare and marketing research in medicine. The review combined standard research methods with some elements of the Prisma method. The empirical part involved the methods of DEPLESET and SWOT applied to the case of a federal scientific medical institution, i.e., the Research Institute for Complex Issues of Cardiovascular Diseases, Kemerovo, which provides high-tech medical care in the Kemerovo Region and the entire Siberian Federal District. Combined with conventional methods, these tools made it possible to reveal the success and risk factors to be used in strategizing the major growth areas. |
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| ISSN: | 25421190 25003372 |
| DOI: | 10.21603/2500-3372-2025-10-2-327-337 |